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The web site normanfurniture.allysites.com states the following, "Norman Furniture is a family-owned discount Home Furniture and Mattresses store based in Fayetteville, TN." I saw that the website also said " Norman Furniture serves customers in Fayetteville with low prices on Home Furniture and Mattresses products and top notch customer service." They also said " We look forward to seeing you at Norman Furniture, serving Fayetteville in Tennessee . We are always getting new items in! See whats arrived in the last few weeks! Follow Us on Facebook." The meta header had furinture as the first optimized keyword. This keyword is followed by furniture store, furniture store near me, and historic downtown Fayetteville which isn't as important as furinture. The other words normanfurniture.allysites.com used was Fayetteville Square. is included but might not be viewed by search parsers.